Business

3 Tips for Entrepreneurs to Leave a Good Digital Footprint

Before I became a budding entrepreneur, I have always complained about how some of the entrepreneurs use the social media irresponsibly. I admit that I was once an irresponsible social media user, but for over 5 years working and dealing with social media 24/7, I have come to terms and realized how much irresponsible user I am.

Yes, there’s that “delete” button. However, what not everyone has realized is that even if you delete your posts or deactivate your social media accounts, it will leave a digital footprint.

The digital footprint is the data trail left by your interactions in the digital world. It’s a public record of what you said, what was said about you, what you liked, retweeted or shared, and where you are or have been. Furthermore, this information is stored in a data server that records what you’ve clicked on, what you’ve searched for, and your IP address.

One good example is when you technically “delete” your Facebook account by requesting to have it deleted. However, if you have happened to log in again before the grace period of 14 days end, your full Facebook account will be reactivated. This is because social media sites use backups, and they have backups of backups, too. With this backup system, your social media contents even if you delete them, maybe around longer than you think.

In other words, your digital footprint paints a picture of who you are. So no matter what you do online it’s important that you know what kind of trail you’re leaving, and what the possible effects can be.

We at BOSINA STUDIOS strongly advocate the responsible use of social media and support Globe Telecom’s #MakeITsafePH.  Globe Telecom, a purveyor of the digital lifestyle, came out with the #makeITsafePH cybersecurity and cyber wellness campaign to educate consumers about online threats and what they can do to avoid becoming a victim.  The campaign also teaches the public proper online etiquette so that they would not become a source of such deplorable behavior.

Below are tips on how to leave a good trail behind by responsible use of social media:

  1. Use your common sense.

Before you post a rant intended for your employees or a mishandled customer complaint, think about it first if that post is hurtful, defamatory, libelous or inappropriate in the physical world, and in online too.

     2. Don’t rely on privacy settings

Even if you can delete your post anytime or set the privacy setting on your post, always remember that anyone who can see your content can download it, copy it, take a screenshot and then share it publicly.

  1. Consider your audience and your profile.

Sometimes we can’t prevent our friends who tag us photos that might be taken out of context or caused misinterpretation about us. If this will likely happen, you might consider creating separate accounts for your professional or business friends, and personal friends that include family members, high school or college friends.

In this way, you can filter the type of content you share on your social media profiles.For business and professional-related contents, you can share them on your business and professional profile. On the other hand, contents showing that Friday night drinking session can be shared with your personal profile.

In conclusion, we have to remember that regardless we separate our professional and personal social media accounts, it will still leave a digital footprint. We have to remember these principles:

  • Think about your privacy, but remember, “private” settings don’t prevent the contents from being downloaded.
  • Think about how your use of social media makes you appear to others.

BOSINA STUDIOS offers Capacity Building Workshop wherein we can give consultations on personal branding.

Interested? Email us at beep@bosinastudios.co.

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